Bakalářský - povinně volitelný
Bakalářský - vše
BEF - elective
Semestr - letní
|Garanti:|| Matěj Bajgar M.Sc., DPhil.
|Literatura:||Primary course textbook
Pepall, L., D. Richards and G. Norman (5th ed. 2014) Industrial Organization: Contemporary Theory and Empirical Applications. Blackwell Publishing.
Another good IO textbook with a good balance of European and US applications
Belleflamme, P., and M. Peitz (2nd ed. 2015) Industrial Organization: Markets and Strategies. Cambridge University Press.
A good accessible introduction to IO
Cabral L. M. B. (2000) Introduction to Industrial Organization. MIT Press.
|Popis:||From taxis to accommodation to advertising, digital technology is changing how industries operate. Network economies, online platforms, zero pricing, big data, cloud computing and other new developments are disrupting markets, creating new sources of market power and transforming market structure.
This course explores these developments, as well as market dynamics and firm strategies in more traditional industries. It offers an introduction to Industrial Organisation (IO), which studies the economics of imperfectly competitive markets, i.e. markets which are not well described by the extreme cases of either perfect competition or monopoly.
The objective is to provide students with an understanding of key IO concepts and models. (If all goes well, reading the Economist magazine will never be the same.) An additional objective is to make students familiar with modern IO research. This will allow them to read and evaluate applied IO work and provide them with the background required to write a thesis in the field of IO.