| Credit: | 6 |
|---|---|
| Status: | Bachelors - All Bachelors - elective BEF - elective CSF - elective English Masters - all MEF - elective Semester - summer |
| Course supervisors: | Ing. Petr Balcar MSBE |
| Course homepage: | JEB112 |
| Literature: | Required Readings: [1] Strategic Management: Concepts and Cases, Fred R. David, 13th ed., Pearson Prentice Hall, 2011, ISBN-13: 9781408259214 Recommended Readings: [1] A Guide to the Project Management Body of Knowledge, Project Management Institute, 4th ed., 2009, 459 pages ISBN-13: 9781933890517 [3] Strategic Market Management, David A Aaker, 9th ed., John Wiley & Sons, 2009, 341 pages, ISBN: 13: 9780470317242 [3] The Balanced Scorecard: Translating Strategy Into Action by Robert S. Kaplan, David P. Norton, Harvard Business School Press, 1996, ISBN-13: 9780875846514 [4] Strategic Brand Management, Kevin Lane Keller, 2nd ed., Prentice Hall, 2002, 788 pages, ISBN-13: 9780130411501 Some other readings (the lecturer can give you his recommendation) |
| Description: | The aim of this course is to introduce the strategy building, implementation and evaluation process in the current dynamic business environment. Following the theory, this rather complex course will be based on gradual hands on project building of the entire strategic framework. It will involve the performance management approach linked to the process model and organization structure. Presentation and interactive communication of all particular phases of the strategic approach will be the key of this course. Course Learning Objectives: By the end of this course the students will be able: 1. to understand the importance of strategic approach to business management, 2. to determine how complex and elaborated the strategy should be for various kinds of entities, 3. to design and communicate strategy throughout the entity, 4. to link strategy to performance in the organization, 5. to identify and face potential pitfalls by solving real problems from numerous case studies 6. to suggest follow up steps to keep the strategy alive Midterm exam stresses the fulfillment of objectives 1-3, the final project stresses the fulfillment of objectives 4-6. |
