Detail práce

Analýza chování společensky odpovědných firem

Autor: Bc. Ivana Muzikářová
Rok: 2012 - letní
Vedoucí: prof. RNDr. Jiří Hlaváček CSc.
Konzultant:
Typ práce: Bakalářská
Jazyk: Český
Stránky: 82
Ocenění: Pochvala děkana Fakulty sociálních věd za vynikající výkon u státních zkoušek.
Odkaz:
Abstrakt: This bachelor thesis analyzes corporate behavior that goes beyond the firm’s economic
duties and legal obligations. First of all, it studies the economic rationality of the concept
of Corporate Social Responsibility (CSR). The empirical part of this work analyzes soci-
ally responsible behavior in the Czech Republic. Its main focus is the relationship between
the firm’s level of CSR engagement, the type of ownership and the kind of industry it
operates in. It turns out that foreign companies with low marginal costs and a homoge-
neous product are among the most active ones. Furthermore, the nature and the time
trend of CSR expenses are examined, especially in relation to the recent economic crisis.
A surprising conclusion is made that the level of expenditures on corporate philanthropy
are not significantly influenced by firms’ current profits.
The last two parts are dedicated to a theoretical model of interaction between the firm
and its stakeholders. Using the tools of game theory it is proven that even the infinitely
repeated game usually yields a socially suboptimal result. However, the existence of official
codes of conduct among firms can have a genuinely positive effect on the level of business
ethics.
Ke stažení: BP Muzikářová

Partneři

ČSOB
Deloitte
McKinsey & Company

Sponzoři

CRIF