Detail práce

IKEA : Present and Future

Autor: Bc. Peter Bogren
Rok: 2014 - letní
Vedoucí: doc. Ing. Tomáš Cahlík CSc.
Konzultant:
Typ práce: Bakalářská
Jazyk: Anglicky
Stránky: 44
Ocenění:
Odkaz: https://is.cuni.cz/webapps/zzp/detail/136535/
Abstrakt: My objective of this paper is to analyse how IKEA profits from the higher standard of
living. I will compare the economic development of Czech households in the Czech
UHSXEOLFZLWK,.($¶VGHYHORSPHQWLQHFRQRPLFWHUPV7KHUHVHDUFKZLOOFRYHUDOVo
price benchmark with neighbouring markets in order to get a global perspective of the
Czech household economic situation. The prices are the lowest in the Czech Republic
LQ&HQWUDO(XURSH,ZLOODOVRVKRZKRZ,.($¶VUHYHQXHDQGVDOHVDUHDIIHFWHGE\WKH
rise of the Czech standard of living. The theory should support the claim that higher
the incomes of Czech people, the higher revenue IKEA will obtain. Moreover, I will
also focus on minimum requirements for environment, social and working conditions
when SXUFKDVLQJSURGXFWVPDWHULDOVDQGVHUYLFHVDQGLWVLQIOXHQFHRQWKHVXSSOLHU¶V
companies and its eventual impact on the local society. The study will investigate if
WKHVHUHTXLUHPHQWVKDYHSRVLWLYHRUQHJDWLYHLPSDFWRQFRPSDQ\¶VVDOHVDQGKRZ
does these requirements affect the competition of the suppliers and sub-suppliers.
Data and interviews should support the claim that IWAY and cooperation with IKEA
reduces the cost and increases efficiency of the suppliers and sub-suppliers. In
addition, IWAY and cooperation of IKEA should also enhance competitiveness
among the suppliers and sub-suppliers.
Srpen 2020
poútstčtsone
     12
3456789
10111213141516
17181920212223
24252627282930
31      

Partneři

Deloitte

Sponzoři

CRIF
McKinsey
Patria Finance