Detail práce

The Impact of the Weather and Other Factors on Museum Visits

Autor: Bc. Andrea Hrtková
Rok: 2018 - letní
Vedoucí: doc. PhDr. Julie Chytilová Ph.D.
Konzultant:
Typ práce: Bakalářská
Jazyk: Anglicky
Stránky: 65
Ocenění:
Odkaz: https://is.cuni.cz/webapps/zzp/detail/190553/
Abstrakt: This thesis is devoted to an analysis of the impact of everyday weather conditions on the
daily numbers of museum visitors. A closer look is also taken into the influence of other
factors such as city events or the effects of different days of the week. Although there
have been many studies which have focused on influential factors regarding museum
attendance, our research should serve as a starting point in completing existing gaps in
this field of study. Empirical methods involving the use of time series data were applied
to test the hypotheses. This research shows that weather, although not constituting the key
determinant, has a significant impact on the daily numbers of visitors to museums.
However, the results indicate that the extent and direction of this impact differ across
different types of museums.

Partneři

Deloitte

Sponzoři

CRIF
McKinsey
Patria Finance