Crowdfunding: //What makes a project desirable?
|Autor:||Bc. Tereza Navarová|
|Rok:||2019 - letní|
|Vedoucí:|| doc. PhDr. Julie Chytilová Ph.D.
|Typ práce:|| Bakalářská
|Abstrakt:||Crowdfunding has become a popular option for financing new projects and
businesses. The study explores the factors that influence the project’s success
from the creator’s point of view. The analysis of a cross-sectional dataset
from one of the most famous czech reward-based crowdfunding platforms
HitHit is used to confirm or reject the hypotheses of existing studies from the
global scale for the case of the Czech Republic. First, a logistic regression is
applied to estimate the effects of the individual factors on the probability of a
project being successfully funded. Secondly, the OLS regression is introduced
to estimate the effects on the overall percentage of funding of a project in
place of the binary variable in the logit model. We find a significant positive
relationship between the success and the following factors: a video presence, a
creator’s location within a large city, a shorter campaign duration, a number
of rewards and updates during the campaign, and projects falling into the
category education. Several suggestions on future research are presented.