Detail práce

A simulation based analysis of price elasticity of demand

Autor: Bc. Michal Kubišta
Rok: 2020 - letní
Vedoucí: PhDr. RNDr. Josef Stráský Ph.D.
Konzultant:
Typ práce: Diplomová
Ekonomická teorie
Jazyk: Anglicky
Stránky: 75
Ocenění:
Odkaz: https://is.cuni.cz/webapps/zzp/detail/213775/
Abstrakt: In this work, we describe a novel methodology to analyse the price elasticity of
demand. This method combines an artificial neural network that serves as the
model of the behaviour of the customers and a subsequent simulation based
on this model. We present the validation of our approach using a real-world
dataset obtained from an e-commerce retailer and demonstrate its advantages,
notably the ability to estimate the elasticity in distinct price points and the
inclusion of the complete pricing situations (not only product’s own price).
Srpen 2022
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Partneři

Deloitte

Sponzoři

CRIF
McKinsey
Patria Finance
Česká Spořitelna
EY