Work detail

Theory of Advertisment: Economics and Psychology

Author: Bc. Jordan Gešev
Year: 2004 - summer
Leaders: prof. RNDr. Jiří Hlaváček CSc.
Consultants:
Work type: Bachelors
Language: Czech
Pages: 77
Awards and prizes: B.A. with distinction from the Dean of the Faculty of Social Sciences for an extraordinarily good bachelors diploma thesis
Link:
Abstract: Theory of advertising: economics and psychology deals with elementary principles of our discipline. It applies to fundamental principles of general psychology and theoretical microeconomics. Author does not mention the aspects of advertising campaign in practice, its impacts and tests of fruitfulness deliberately. Step by step he devotes historical evolution, imperialism of advertising, looking for optimum advertising costs of firm. Other themes are sponsorship, advertising in CPE and, mainly, human factor and rationality of individuals, process of learning and specific behavior as snobbery, effects of crowd or native ability.
Downloadable: Bachelors Thesis - Gešev
July 2018
MonTueWedThuFriSatSun
      1
2345678
910111213

1415
16171819202122
23242526272829
3031     

Partners

Deloitte
McKinsey & Company
Moneta Money Bank

Sponsors

CRIF
ČSOB