||The work appears from general knowledge of services marketing theory, which are then applied on the environment of the internet. First, the environment of the work is determined, the travel and tourism marketing is identified as a part of more general marketing of services. Moreover, the characteristics which influence internet marketing are defined, too. In the main part, the work describes how the concept of product, price, place and propagation changes regarding the internet. This knowledge is used then for more detailed analysis of the most important market segments – transportation, accommodation, tour operators and travel agencies. In the end, the work looks for answers about what is the new economy and how does the travel and tourism fit in it. At the very end, it also tries to make suggestions on what the future of internet marketing in travel and tourism industry will look like.