Work detail

Archetypal analysis of students' behavior in banking sector

Author: Bc. Jana Malíčková
Year: 2012 - summer
Leaders: RNDr. Michal Červinka Ph.D.
Work type: Bachelors
Language: English
Pages: 59
Awards and prizes: B.A. with distinction from the Dean of the Faculty of Social Sciences for an extraordinarily good bachelors diploma thesis.
Abstract: Archetypal analysis is statistical method used in market segmenta-
tion, however, it has minor results of application in economics. This
method nds out typical behavior { archetypes. Every sample point
consists of one or more archetypes and every archetype consists of few
sample points. In this thesis, we explore behavior of college students
at Czech universities in banking sector as there is no evidence of this
research. In the model with four archetypes, the archetypes named
the Pauper, the Bu ett, the Elvis and the Sleeping Beauty arose.
Downloadable: Bachelor Theses of Malickova




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