Pricing in the Airline Industry
|Author:||Bc. Petr Kašpar|
|Year:||2014 - summer|
|Leaders:|| PhDr. Pavel Vacek Ph.D.
|Work type:|| Bachelors
|Awards and prizes:|
|Abstract:||The main goal of this thesis is to introduce the low-cost airline model and the concept
of predatory pricing together with their basic elements. For good understanding of
the topic, the thesis introduces basic requirements that have to be satised in order
for the pricing to be classied as predatory and means of testing for their presence.
The theoretical background is further analysed in the review of six antitrust policies
dealing with predatory pricing. Last, two predatory cases from the airline industry
are reviewed in order to show the approach that is given allegations of predatory
pricing in practice.