Determinants of Production and Sales in Automotive Industry: Evidence from ŠKODA AUTO
|Author:||Mgr. Ondřej Sezemský|
|Year:||2014 - summer|
|Leaders:|| prof. PhDr. Petr Teplý Ph.D.
|Work type:|| Finance, Financial Markets and Banking
|Awards and prizes:|
|Abstract:||Automobiles can be today considered as cultural icons which indicate the level of development
of a particular state. This thesis provides analysis of automotive industry in general
from the point of view of globalization, linkages, value chains and macroeconomic environment.
We will stress crucial challenges that face global original equipment manufacturers,
depict situations on most important emerging markets and forecast development
that we can expect there. In the context of these information we will develop econometric
analysis which will widen current findings from microeconomic and macroeconomic
perspective of a car manufacturer. ŠKODA AUTO represents the most important enterprise
in the Czech Republic and at the same time is a part of the biggest automobile
concern in the world. We will use internal data from the company for our research and
give overall recommendations. Central questions in this study are the following: What
are the forecasted needs of the customers on emerging markets? How sensitive are companys’
costs on the output? And finally, which role do the macroeconomic indicators
play in delivering of automobiles to end customers?