Work detail

IKEA : Present and Future

Author: Bc. Peter Bogren
Year: 2014 - summer
Leaders: doc. Ing. Tomáš Cahlík CSc.
Consultants:
Work type: Bachelors
Language: English
Pages: 44
Awards and prizes:
Link: https://is.cuni.cz/webapps/zzp/detail/136535/
Abstract: My objective of this paper is to analyse how IKEA profits from the higher standard of
living. I will compare the economic development of Czech households in the Czech
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price benchmark with neighbouring markets in order to get a global perspective of the
Czech household economic situation. The prices are the lowest in the Czech Republic
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rise of the Czech standard of living. The theory should support the claim that higher
the incomes of Czech people, the higher revenue IKEA will obtain. Moreover, I will
also focus on minimum requirements for environment, social and working conditions
when SXUFKDVLQJSURGXFWVPDWHULDOVDQGVHUYLFHVDQGLWVLQIOXHQFHRQWKHVXSSOLHU¶V
companies and its eventual impact on the local society. The study will investigate if
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does these requirements affect the competition of the suppliers and sub-suppliers.
Data and interviews should support the claim that IWAY and cooperation with IKEA
reduces the cost and increases efficiency of the suppliers and sub-suppliers. In
addition, IWAY and cooperation of IKEA should also enhance competitiveness
among the suppliers and sub-suppliers.
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