Detail práce

Crowdfunding: //What makes a project desirable?

Autor: Bc. Tereza Navarová
Rok: 2019 - letní
Vedoucí: doc. PhDr. Julie Chytilová Ph.D.
Konzultant:
Typ práce: Bakalářská
Jazyk: Anglicky
Stránky: 63
Ocenění:
Odkaz: https://is.cuni.cz/webapps/zzp/detail/202610/
Abstrakt: Crowdfunding has become a popular option for financing new projects and
businesses. The study explores the factors that influence the project’s success
from the creator’s point of view. The analysis of a cross-sectional dataset
from one of the most famous czech reward-based crowdfunding platforms
HitHit is used to confirm or reject the hypotheses of existing studies from the
global scale for the case of the Czech Republic. First, a logistic regression is
applied to estimate the effects of the individual factors on the probability of a
project being successfully funded. Secondly, the OLS regression is introduced
to estimate the effects on the overall percentage of funding of a project in
place of the binary variable in the logit model. We find a significant positive
relationship between the success and the following factors: a video presence, a
creator’s location within a large city, a shorter campaign duration, a number
of rewards and updates during the campaign, and projects falling into the
category education. Several suggestions on future research are presented.

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