Work detail

Competitive Balance in Individual Sports: An Empirical Evidence of Uncertainty of Outcome Hypothesis

Author: Bc. Václav Berčík
Year: 2021 - summer
Leaders: PhDr. Radek Janhuba M.A., Ph.D.
Consultants:
Work type: Bachelors
Language: English
Pages: 56
Awards and prizes:
Link: https://ckis.cuni.cz:443/F/?func=direct&doc_number=002448239&local_base=CKS01&format=999
Abstract: Beach volleyball is a fast-growing modern sport that is struggling with popularity despite being one of
the most attractive-to-watch sports when directly compared to others at the Olympics. This thesis
studies what drives fans’ demand for watching professional beach volleyball. We use viewership data
from YouTube live streaming of FIVB World Tour event – 2021 Katara Cup. In this thesis, we investigate
the effect of uncertainty of outcome and both long and short-term determinants of team quality on
fans’ behaviour. The uncertainty is proxied by difference in odds, the long-term team quality is
determined by teams’ tournament seedings and short-term quality by recent winning records. The
dynamics of fans behaviour according to the progress of the game are also studied. We are specifically
interested in the effect of in-game uncertainty and surprising results on demand. Results of the work
show evidence that beach volleyball fans prefer games with uncertain outcomes, care more about
short-term team quality than long-term, and change behaviour in-game according to the development
of uncertainty.

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