Detail práce

Analysis of factors influencing medicinal products sales – case study

Autor: Bc. Matúš Rozvadský
Rok: 2021 - letní
Vedoucí: RNDr. Michal Červinka Ph.D.
Typ práce: Bakalářská
Jazyk: Anglicky
Stránky: 52
Abstrakt: This thesis analyses impact of economic and natural factors on the OTC market for the Czech
Republic. Specifically analyses a section of the OTC drug market for which company Dr. Max
offers generic alternatives. This thesis presents the theoretical background of the pharmaceutical
and pharmacy market in the Czech Republic as well as regression analysis of which factors
influence sales of drugs of our interest. The results are evaluated based on data for distributions of
drugs for the period 2018-2020. Specific models were prepared for data divided into groups based
on the purpose of a product. Moreover, our study analyses differences between the influence of
various factors on the whole market of our interest and products of Dr. Max only. Models were
using the two-stage least squares estimator in order to avoid endogeneity bias. Results suggest a
significant effect of income and seasonality for all categories as well as the significance of the
autoregressive element. Furthermore, we conclude the presence of the effect of the consumer price
index of health-related products on categories for allergy-related products and cold/flu-related
products. Finally, we concluded a significant positive impact of products of Dr. Max for a category
of cold/flu-related products.




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