Work detail

Psychological and economical aspects of advertisement

Author: Bc. Martin Tesař
Year: 2005 - summer
Leaders: PhDr. Michal Hlaváček Ph.D.
Work type: Bachelors
Language: Czech
Pages: 85
Awards and prizes:
Abstract: The objective of this work is to analyze the advertisement
and to show the importance of psychological principals of
consumer’s perception and behavior for the economical
exploitation. Apart of the identification of the mechanism of
advertisement effect and its impact on the autonomy of
consumer preferences, the accent of this work is given on
microeconomical analysis of advertisement with the aim of
integration of current psychological findings into the
economical theory of consumer preferences. On the end, the
subject of extensions of the neoclassical economical approach towards an economical concept closer to the
reality of the world influenced by advertisement and the
topic of the (im)possibility of application of advertisement
in centrally planned economy are treated.




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